01
Digital Marketing & Advertising
Google Ads, Meta Ads, campaign strategy, lead generation, funnels and ongoing optimization.
YSADAKI — Agency & Founder-Led Advisory
Marketing, Digital Transformation & Growth — Built Around Your Business.
YSADAKI brings together a multidisciplinary team for digital marketing, websites, advertising, SEO, CRM and automation — with strategy, transformation and high-level engagements led directly by Youssef Sadaki.
9-person multidisciplinary team · 16+ years of professional experience · Canada & Syria
Experience You Can Measure
Strategy matters. Execution matters more. Across YSADAKI and Youssef Sadaki’s professional work, that experience includes managing campaigns, building digital systems, improving visibility, and turning marketing activity into measurable results.
190K+
Google Ads Spend Managed
66K+
Tracked Conversions
18+
Websites Optimized
~400K
Customer Records Structured in an Enterprise CRM
Selected figures reflect Youssef Sadaki’s professional work across YSADAKI and previous/current professional roles. Client and employer attribution is disclosed where individual case studies are presented.
What YSADAKI Does
Your Marketing Team, Without Building One In-House.
YSADAKI brings strategy, creative, technology and marketing execution together under one team. We can take on a specific project or manage a broader part of your marketing operation — depending on what your business actually needs.
02
SEO & AI Search Visibility
Technical SEO, content optimization, local SEO, GEO and AEO to improve visibility across Google and AI-powered search.
03
Websites & E-commerce
Business websites, landing pages and e-commerce experiences built around usability, search visibility and conversion.
04
Social Media & Content
Content strategy, social media management, creative direction, photography, video and campaign content.
05
CRM & Marketing Automation
CRM setup and improvement, lead management, customer journeys, email marketing and automated follow-up systems.
06
Brand, Analytics & Growth Support
Brand development, measurement, conversion tracking, reporting and market research to support better marketing decisions.
Two Ways to Work With YSADAKI
Some businesses need a team to take responsibility for marketing execution. Others need senior-level guidance to rethink how marketing, sales, technology and customer experience work together. YSADAKI supports both.
01 — Agency & Execution
A multidisciplinary team that gets the work done.
YSADAKI can become an extension of your business — handling ongoing marketing or delivering specific projects across digital advertising, SEO, websites, social media, content, CRM, automation and creative production.
You get access to the right mix of skills without having to build and manage every function in-house.
02 — Founder-Led Advisory
Work directly with Youssef on the bigger business questions.
For projects that go beyond marketing execution, Youssef Sadaki works directly with leadership teams to diagnose problems, define priorities and lead strategic initiatives across digital transformation, marketing and sales systems, market entry and organizational growth.
- Digital Transformation
- Fractional CMO
- Strategic Consulting
- Market Entry
- Training
Selected Experience
From enterprise digital transformation to performance marketing and digital platforms, our experience spans different markets, industries and stages of business growth.
A selection of work led or delivered by Youssef Sadaki across YSADAKI and his professional roles.
Digital Transformation · CRM · Marketing Leadership
Al-Boraq Telecom · Samsung — Syria & Jordan
As Head of Marketing & Digital Transformation, Youssef led a core 17-person team, expanding to up to 22, and worked across marketing, digital systems and customer management for Samsung's official distributor in Syria and Jordan.
A major part of the transformation included building a CRM structure covering approximately 400,000 customer records, creating a stronger foundation for customer data, marketing and sales operations.
Youssef Sadaki — Head of Marketing & Digital Transformation, Nov 2025–Jun 2026
View ExperiencePerformance Marketing · SEO · Web · Analytics
Western I.T. Group / WITSTUDIO — Canada
Since 15 May 2023, Youssef has worked across the digital marketing portfolio of Western I.T. Group and WITSTUDIO, supporting Canadian businesses and organizations through advertising, SEO, websites, analytics and digital growth initiatives.
The portfolio includes work for businesses and organizations such as Klaimki, Film London, Fruit & Vegetable Growers of Canada, Sorbara Law and North End Appliance.
Work delivered through Western I.T. Group / WITSTUDIO
View Selected WorkFounder
Meet Youssef Sadaki
16+ years across business, strategy, international development, marketing and digital transformation.
Youssef Sadaki is the founder of YSADAKI and leads its strategic, advisory and transformation engagements.
His professional path began in Syria in 2010 and has since crossed business, international development, research, training and digital marketing — including work with USAID programs, international institutions, Canadian businesses, and enterprise-level digital transformation in Syria and Jordan.
Alongside his commercial work, Youssef has taught digital marketing, contributed to policy and academic research, and published analysis through international research and media platforms.
Today, he works between his Canadian base in London, Ontario and YSADAKI's active business presence in Damascus.
Beyond Client Work
Youssef's work extends beyond commercial projects into research, publishing and professional training — connecting practical experience with the broader conversations shaping business, technology and digital transformation.
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Research & Publications
Youssef has published analysis with international research and media platforms, contributed to academic and policy research, and authored peer-reviewed work.
His writing and research have appeared through organizations including the Atlantic Council, The Washington Institute for Near East Policy, Jadaliyya and Small Wars & Insurgencies, with additional research and publication relationships including The Century Foundation and Newsweek.
02
Insights & Writing
Practical analysis on digital marketing, AI search visibility, digital transformation, business growth and the changes affecting how companies reach and serve their customers.
03
Training & Workshops
From structured digital marketing programs to workshops for businesses and organizations, Youssef develops and delivers training around digital marketing, strategy, branding and digital transformation.
His teaching and training experience includes NAB College, SCMC and the London Economic Development Corporation.
Based in Canada. Present in Syria.
YSADAKI works with businesses and organizations across markets, with a primary base in London, Ontario and an active business presence in Damascus.
London · Canada
London, Ontario
Marketing support for businesses that need more than another vendor.
For businesses in London and Southwestern Ontario, YSADAKI provides access to a multidisciplinary marketing team across branding, websites, advertising, SEO, social media, content, CRM and analytics.
Work with us on a specific project or bring us in as an extension of your marketing operation.
Damascus · Syria
Damascus, Syria
Marketing, transformation and training for companies ready to build stronger systems.
From our presence in Al-Shaalan, Damascus, YSADAKI works with companies and institutions on digital marketing, CRM, digital transformation, websites, advertising and training.
For larger transformation and strategic engagements, Youssef works directly with company leadership while the YSADAKI team supports implementation.
Tell Us What You're Trying to Build.
Whether you need a marketing team, a new website, better lead generation, a CRM system or strategic support for a larger transformation, start with a conversation. We'll help you identify what actually needs to be done — and whether YSADAKI is the right fit to do it.
Frequently Asked Questions
- What does YSADAKI do?
- YSADAKI brings digital marketing, advertising, SEO, websites, content, CRM, automation, creative and measurement together under one multidisciplinary team.
- Can YSADAKI manage our entire marketing operation?
- Yes. We can manage a broader part of your marketing operation or deliver a defined project, depending on your priorities, internal capacity and stage of growth.
- When would I work directly with Youssef?
- Youssef directly leads strategic consulting, digital transformation, Fractional CMO, market-entry and training engagements that require senior leadership involvement.
- Do you work with an existing internal marketing team?
- Yes. YSADAKI can extend an existing team, add specialist capacity or work with leadership and internal staff on a specific initiative.
- Where does YSADAKI work with clients?
- YSADAKI has a primary base in London, Ontario and an active business presence with an office in Al-Shaalan, Damascus. We also work remotely across markets.
- How do we start?
- Tell us what you are trying to build or improve. We will start with a conversation to understand the need and determine whether YSADAKI is the right fit.