Youssef Sadaki
Expertise forged in the region's hardest conditions and markets
From Damascus to Canada — twenty years building institutions and leading their digital transformation: strategy, growth systems, and AI adoption.
Twenty years. Six countries. Currently leading remote digital transformation in one of the region's most complex markets — proof that the systems I build run anywhere. Canadian-based, Damascus-tested.
Selected Publications & Contributions
Cited in
How I help organizations
Strategy & diagnosis
Pinpoint where your organization stands digitally and map a measurable roadmap.
Project delivery
Build growth systems: marketing, CRM, and AI adoption.
Training & workshops
Equip your teams to lead the transformation with practical methods.
المرجع الأساسي
استراتيجية التحول الرقمي للشركات: الدليل المرجعي الشامل
لماذا تفشل الشركات، مراحل النضج الست، التقنيات المهمة، والتسويق الرقمي — في دليل عربي واحد بلغة واضحة.
اقرأ الدليل كاملًاHow to Read This Journey
Every city is recorded through four distinct lenses. A professional track record, the people who made it survivable, the auditory landscape, and a personal reflection.
The Work
The visible output: papers, projects, campaigns delivered in that city.
The People
The human infrastructure: who made each city survivable.
The Sound
The auditory landscape of that place and time.
The Letter
A personal reflection, handwritten.
Section VII
Credentials
the stamps inside the passport.
Education
- 2024
Master in Digital Marketing & e-Commerce
Universidad Isabel I de Castilla / ENEB Barcelona
1500h · 60 ECTS · Avg. 8.38
- 2020
Associate Diploma, Digital Marketing
TriOS College · Ontario, Canada
- 2011
BSc, Business Administration
Arab International University · Syria
- 2011
Diploma in Business Administration
Syrian Enterprise & Business Centre · Damascus
- 2009
International Marketing Exchange Program
Heilbronn University · Germany
Awards & Professional Development
- 2015
International Visitor Leadership Program (IVLP)
U.S. Department of State
- 2015
Security Incident Management
Chemonics International
- 2011
Active Citizen Program
British Council
- 2010
Best Business Plan Competition — Winner
Junior Chamber International (JCI Syria)
Certifications
- 2025
Digital Transformation
University of Virginia & BCG · Coursera
- 2024
The Founder's Journey — An Entrepreneurial Process
Morrissette Institute for Entrepreneurship · Ivey / Western University
- —
Google Ads Certification
- —
Google Analytics Certification
- —
Meta Ads Certification
Start here
Where does your company stand digitally?
A few short questions, and you get an instant report tailored to your stage.
Assess your digital maturity — free ←Frequently asked
- Who is Youssef Sadaki?
- Youssef Sadaki (يوسف صداقي) is a Syrian-Canadian strategic digital transformation consultant and Middle East analyst. He is based between London, Ontario and Damascus, and has written for the Atlantic Council, The Washington Institute for Near East Policy, The Century Foundation, and Jadaliyya.
- What does Youssef Sadaki do today?
- He runs a strategic digital transformation practice serving B2B companies in Canada and development organisations across the Middle East — covering strategic consulting and audit, end-to-end project delivery, and training and workshops.
- Where is Youssef Sadaki based?
- He is based in London, Ontario, Canada, with regular work in Damascus, Syria. Engagements are delivered remotely across Canada, the United States, and the Middle East.
- Where has Youssef Sadaki been published?
- He has published policy essays and analysis with the Atlantic Council (SyriaSource), The Washington Institute for Near East Policy, The Century Foundation, Jadaliyya, and Arabic-language outlets including 7al.net. A complete archive lives at ysadaki.com/writings.
- What languages does he work in?
- English and Arabic (Levantine). He writes, presents, and consults in both.
- How can clients or editors reach him?
- By email at youssef@ysadaki.com or by phone at +1 519 697 0487.