Youssef Sadaki
Digital marketing, digital transformation, strategy and institutional experience built across a professional career spanning more than 16 years.
Youssef Sadaki's professional career began in 2010 and has developed across business, communications, international development, research, training, digital marketing, strategy and digital transformation.
He is the founder of YSADAKI and works across Canada and Syria, combining hands-on commercial experience with strategic, institutional and research work.
This page provides a structured overview of his professional background, expertise and selected experience.
Professional Snapshot
- Based
- London, Ontario, Canada
- Active professional presence
- Damascus, Syria
- Career
- Since 2010 — 16+ years
- Currently
- Founder, YSADAKI · Digital marketing with Western I.T. Group / WITSTUDIO (since May 2023)
- Languages
- Arabic (native) · English (professional)
- Recognition
- U.S. Department of State IVLP (2015) · Honorary Citizen, Pensacola (2015) · British Council Active Citizen (2011)
Areas of Expertise
Digital Marketing & Digital Transformation
Strategy, Fractional CMO advisory, market entry and digital transformation programs for organizations in Canada and Syria, including large-scale CRM and digital-systems builds.
International Development & Institutional Work
Program implementation and monitoring & evaluation experience with USAID-funded stabilization programming in Syria, and institutional engagement through the U.S. Department of State and the British Council.
Research, Analysis & Public Commentary
Published analysis on Syria and the region for institutions including the Atlantic Council and The Washington Institute for Near East Policy, alongside broadcast commentary.
Training & Knowledge Transfer
Instruction and workshop delivery in digital marketing and branding for academic and economic-development institutions in Canada.
Selected Professional Experience
YSADAKI
Founder
Current
Youssef founded YSADAKI, a nine-person multidisciplinary team, with an active business presence and office in Al-Shaalan, Damascus. He leads strategy, high-level advisory, digital transformation, Fractional CMO engagements, market entry and training.
Western I.T. Group / WITSTUDIO
Digital Marketing
Since 15 May 2023
Since May 2023, Youssef has worked across WITSTUDIO's Canadian digital marketing portfolio — advertising, SEO, GEO/AEO, websites, analytics and marketing systems — for organizations including Klaimki, Film London, the Fruit & Vegetable Growers of Canada, Sorbara Law and North End Appliance. These are WITSTUDIO client engagements within his professional portfolio, not independent YSADAKI work.
Al-Boraq Telecom — Samsung, Syria & Jordan
Head of Marketing & Digital Transformation
November 2025 – June 2026
Youssef led marketing and digital transformation for Al-Boraq, the official Samsung distributor in Syria and Jordan, heading a core team that grew from 17 to approximately 22. The engagement covered marketing leadership, digital transformation, digital systems and CRM, including a customer database of approximately 400,000 records. A completed professional engagement, distinct from YSADAKI's current team.
International & Institutional Experience
Between 2014 and 2015, Youssef worked with Chemonics International on USAID-funded stabilization programming in Syria, personally implementing more than 15 activities within a program operating at a portfolio scale of approximately $30 million.
He was selected for the International Visitor Leadership Program (IVLP), a professional exchange program of the U.S. Department of State, in 2015 — the same year he was named an Honorary Citizen of Pensacola, Florida. In 2011, he was recognized as an Active Citizen by the British Council.
Research, Publications & Media
Youssef's analysis and commentary on Syria and the region have appeared in the Atlantic Council, The Washington Institute for Near East Policy, Jadaliyya, Newsweek and The Century Foundation, and his academic work has been published in the peer-reviewed journal Small Wars & Insurgencies. His research background includes a period as a research analyst with Insight Advisory Group in Washington, DC (2016–2018).
He has appeared as an expert commentator with CBC, including an interview in December 2024, and has contributed to public discussion of Syria's political and economic transition.
Teaching & Training
- NAB CollegeDigital Marketing Instructor
- 2022 · 60+ students
- SCMCTraining
- Istanbul
- London Economic Development Corporation (LEDC)Branding & digital marketing workshops
- Since June 2024
Today, training forms part of Youssef's work with businesses, institutions and professionals seeking practical knowledge in digital marketing, strategy and digital transformation.
Education & Credentials
- Bachelor of Business Administration
- Arab International University · 2010
- Diploma in Business Administration
- 2011
- Master in Digital Marketing & E-Commerce
- ENEB Barcelona / Universidad Isabel I de Castilla · 2024
- Executive MBA Studies in International Affairs
- Bay Atlantic University, Washington, DC · coursework, not completed
- Digital Transformation
- University of Virginia (Coursera)
- Digital Transformation
- Boston Consulting Group (Coursera)
Next Steps
For the full personal and career narrative — including his path through Syria, Egypt, the UAE, Turkey and beyond — visit The Journey.
For speaking, media, training or advisory inquiries, get in touch directly.