A verified record of work and results.
A small set of engagements Youssef Sadaki has led — inside a Samsung distributor's digital transformation, and across marketing, brand and website work in Canada through Western I.T. Group / WITSTUDIO. Each entry names who did the work, in what capacity, and what it delivered.
Four engagements, four kinds of problems.
Enterprise-scale team and CRM leadership, brand and website delivery, paid search, and institutional communications — each entry states the organization, the actual work, and the verified result.
Al-Boraq Telecom
Youssef Sadaki — Head of Marketing & Digital Transformation. A completed personal engagement, not a YSADAKI client project.
The Challenge
Al-Boraq, the official Samsung distributor in Syria and Jordan, needed marketing leadership and a proper digital backbone — not just campaigns — as it scaled.
What Was Delivered
- ·Led marketing and digital transformation for the distributor
- ·Built and grew a core team from 17 to approximately 22 people
- ·Directed the CRM build covering customer and device data
The Result
A CRM environment covering approximately 400,000 customer records, and a team structure built to run marketing and digital operations at distributor scale.
Klaimki
Delivered through Western I.T. Group / WITSTUDIO, where Youssef has worked since May 2023 — not an independent YSADAKI engagement.
The Challenge
A compliance-heavy HR platform needed to turn dense, regulated functionality into a brand people would actually trust, and a website that could carry it.
What Was Delivered
- ·Brand positioning and website design & build
- ·SEO architecture and content strategy
- ·LinkedIn-led B2B content and thought leadership
The Result
A credible HRTech brand with the digital foundation and publishing rhythm to sustain inbound interest.
North End Appliance
Delivered through Western I.T. Group / WITSTUDIO.
The Challenge
A local appliance retailer needed phone calls, not just clicks, from a modest ad budget.
What Was Delivered
- ·Google Ads planning, targeting and ongoing optimization
- ·Call tracking to connect spend directly to phone inquiries
The Result
$714 CAD in spend produced 519 clicks and 230 phone calls — an 8.03% click-through rate and $3.10 per call.
Fruit & Vegetable Growers of Canada (FVGC)
Delivered through Western I.T. Group / WITSTUDIO.
The Challenge
A national producer association needed a digital presence and partnership communications that matched its actual policy weight.
What Was Delivered
- ·Digital presence development
- ·Stakeholder and partnership communications
- ·Channel and content alignment across the federation
The Result
A clearer public face for the federation and a more deliberate channel for engaging growers, government and industry partners.
Where the work is measurable.
Core team built and led at Al-Boraq
Head of Marketing & Digital Transformation, Nov 2025–Jun 2026
Customer records structured in Al-Boraq's CRM
Head of Marketing & Digital Transformation, Nov 2025–Jun 2026
Cost per phone call
North End Appliance, via Western I.T. Group / WITSTUDIO
Click-through rate
North End Appliance, via Western I.T. Group / WITSTUDIO
Search ranking, from ~position 100
Canadian cybersecurity client, via Western I.T. Group / WITSTUDIO — plus 3 direct inquiries sourced from ChatGPT
How this connects to YSADAKI today.
None of the work above was a YSADAKI client engagement. Al-Boraq is Youssef Sadaki's own completed professional role; the Canadian work was delivered through Western I.T. Group / WITSTUDIO.
What it shows is the range now available under one team at YSADAKI: enterprise-scale digital transformation and CRM leadership, hands-on paid search and SEO execution, and brand and website work built to be taken seriously — delivered today in Canada and Syria.
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