Privacy Policy

YSADAKI is a digital marketing agency based in London, Ontario, Canada, led by Youssef Sadaki, who is responsible for how we handle personal information. You can reach us at [email protected] for any question about this policy or your information.

We collect only the information we need to respond to you, deliver our services and run our business. Depending on how you interact with us, this includes:

• Contact forms and the free assessment: your name, email address, phone or WhatsApp number, company, country, the message you write, and your assessment answers and score.
• WhatsApp and email: your number or email address, your name if you share it, and the content of the messages you send us.
• Newsletter: your name and email address, only if you tick the consent box when submitting the assessment.
• Website analytics and advertising tools: technical data such as your IP address, browser and device type, the pages you visit, how you arrived at the site, and your approximate location.
• Payments: when you pay by card through Stripe, we receive confirmation of the payment, the amount, and your name, email and billing details. We never receive or store your full card number.
• Client work: the business information, access and materials you give us so we can carry out an engagement.

We use personal information to:

• reply to your enquiries and prepare quotes and proposals;
• deliver, invoice and support the services you request;
• send you the assessment results and, if you opted in, our newsletter;
• understand how our website is used and measure and improve our marketing; and
• meet our legal, tax and accounting obligations.

We collect, use and share personal information with your consent, which you give when you submit a form, message us, start a purchase or continue to use the site after seeing this policy. You can withdraw your consent at any time, subject to legal or contractual restrictions, by emailing [email protected]. If you withdraw consent, we may no longer be able to provide some services.

Our website uses Google Analytics 4, Google Tag Manager and the Meta Pixel. These tools use cookies and similar technologies to measure traffic, understand which pages and campaigns work, and show relevant ads to people who have visited our site. Google and Meta receive the technical data described above and handle it under their own privacy policies.

You can limit this tracking by blocking or deleting cookies in your browser settings, by installing Google's Analytics opt-out browser add-on, or by adjusting your ad preferences in your Facebook and Instagram account settings.

Card and online payments are processed by Stripe. Your card details are entered on Stripe's secure pages and are handled by Stripe under its own privacy policy and security standards. YSADAKI does not collect, see or store your card number, expiry date or security code.

We do not sell your personal information. We share it only with service providers who help us run the business, and only to the extent needed for the service they provide:

• Stripe, to process payments;
• Google and Meta, for analytics and advertising measurement, and WhatsApp, for messaging;
• MailerLite, to send our newsletter to people who opted in;
• our website hosting and infrastructure providers, such as Cloudflare; and
• professional advisers, regulators or authorities where the law requires it.

Our providers may store and process information in Canada, the United States and other countries. Information held in another country is subject to that country's laws and may be accessible to its courts and authorities.

We keep personal information only for as long as it is needed for the purpose it was collected, and for as long as tax, accounting and other laws require us to keep business records. When it is no longer needed, we delete or anonymize it.

We use reasonable safeguards, including encrypted connections, access controls and reputable providers, to protect personal information against loss, misuse and unauthorized access. No system is completely secure, so we cannot guarantee absolute security.

Under PIPEDA you have the right to:

• ask whether we hold personal information about you and request access to it;
• ask us to correct information that is inaccurate or incomplete;
• ask us to delete your personal information, where we are not required to keep it; and
• withdraw your consent, including unsubscribing from our newsletter at any time.

Email [email protected] and we will respond within 30 days. We may need to verify your identity first. If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

Our services are for businesses and professionals. We do not knowingly collect personal information from children.

We may update this policy from time to time. The date at the top of the page shows when it was last changed, and significant changes will be reflected here.