London,
Ontario
Capture this as the settling chapter. After seven cities of continuous movement, London gave me stillness. It was the chapter of Canadian permanent residency, raising a family, formal education, and a quieter, slower pace of work. A profound pause.
Civic Consulting & Community
Provided strategic communications consulting for the Old East Village Business Improvement Area (OEV BIA). This was my first foray into civic work within a real Canadian neighbourhood, translating broad geopolitical communications skills into local, community-driven impact.
Instruction & Academia
Served as an instructor and led course design at Sheridan College and TriOS College. Sharing years of practical, on-the-ground experience with students eager to learn the mechanics of digital marketing and communications.
Formalizing the Practice
Master in Digital Marketing (2024)
Completed through ENEB. A quiet discipline of securing a formal credential to anchor years of uncredentialed, high-stakes practice.
Digital Marketing Specialist — WITSTUDIO
Western I.T. Group · London, Ontario · 2021–Present
Joined WITSTUDIO, the digital agency arm of Western I.T. Group, leading end-to-end digital transformation for Canadian B2B brands. SEO architecture, brand repositioning, and content systems for Klaimki (HRTech), Film London (creative economy), and the Fruit & Vegetable Growers of Canada (FVGC) — among others.
Strategic Consultant & Certified Trainer — Resilience LMS
2023–Present
Designed and delivered the "Digital Transformation for Institutions & Businesses" course for Resilience LMS, a Canadian learning platform. Translating complex frameworks into language entrepreneurs and operators can actually use — anchoring digital tools to the practical realities of the market they're entering.
The Arabic Pen, kept alive
From a quiet desk in London, the analytical voice kept writing — this time in Arabic. A run of op-eds in 7al.net between 2018 and 2020 on Iran's project in Syria, the Caesar Act, and the slow collapse of Syria's parallel economy.
Read in the Archive →