Strategic Digital Transformation & Marketing Consultant • Atlantic Council & Washington Institute contributor • USAID/OTI alumnus
A Syrian-born scholar-practitioner. Displaced across 8 cities in 14 years, now consulting from Damascus and Canada. This is the record of that journey.

Selected Publications & Contributions
Cited in

The day everything pivoted. At 25, the trajectory was clear: winner of the JCI national Best Business Plan award in 2010, finishing studies at Arab International University, completing the SKILLS entrepreneurship program.
Then came the protest. An arrest in the street that fractured the timeline, turning a rising entrepreneur into a political exile overnight. What followed was a 14-year crossing through eight cities, a journey of displacement, adaptation, and survival.
— work with me —
Strategic digital transformation, project delivery, and capability-building for Canadian B2B companies, NGOs, and organisations rebuilding their digital foundation.
Fourteen years of displacement across borders. Each city left a mark; each city required a reinvention.
Every city is recorded through four distinct lenses. A professional track record, the people who made it survivable, the auditory landscape, and a personal reflection.
The visible output: papers, projects, campaigns delivered in that city.
The human infrastructure: who made each city survivable.
The auditory landscape of that place and time.
A personal reflection, handwritten.
Section VII
the stamps inside the passport.
Master in Digital Marketing & e-Commerce
Universidad Isabel I de Castilla / ENEB Barcelona
1500h · 60 ECTS · Avg. 8.38
Associate Diploma, Digital Marketing
TriOS College · Ontario, Canada
BSc, Business Administration
Arab International University · Syria
Diploma in Business Administration
Syrian Enterprise & Business Centre · Damascus
International Marketing Exchange Program
Heilbronn University · Germany
International Visitor Leadership Program (IVLP)
U.S. Department of State
Security Incident Management
Chemonics International
Active Citizen Program
British Council
Best Business Plan Competition — Winner
Junior Chamber International (JCI Syria)
Digital Transformation
University of Virginia & BCG · Coursera
The Founder's Journey — An Entrepreneurial Process
Morrissette Institute for Entrepreneurship · Ivey / Western University
Google Ads Certification
Google Analytics Certification
Meta Ads Certification