Damascus
This is the return. The city I was forced to flee in 2011 is the city I came back to build in 2025. The journey closes a circle that almost no one of my generation has been able to close.
Head of Digital Marketing & Communications — Al-Boraq Telecom (Contract)
Contract engagement, not permanent staff · Official & Authorized Samsung Agent in Syria · 2025–2026 · 90% Remote (London ⇄ Damascus)
Engaged on a fixed-term contract as Head of Digital Marketing & Communications for Al-Boraq Telecom (شركة البراق للاتصالات) — the official and authorized agent for Samsung in Syria — to lead a digital development mandate rather than serving as permanent staff. Directed a 17-person cross-functional team of software developers, designers, and marketers, operating in a hybrid model split between London, Ontario and Damascus.
Custom CRM & AI Infrastructure
Re-engineered the company's technical stack from the ground up: built a custom CRM linking service, sales, and device tracking into a single operational spine, and architected a complete AI implementation framework — introducing advanced tooling into a Syrian company at the precise moment the country begins to rebuild.
Key Initiatives
- National Samsung Syria marketing campaigns across Meta & Google — record-breaking reach exceeding 350M visits on the official Facebook page
- Custom CRM linking maintenance, sales, and device tracking into a single operational backbone
- AI implementation framework — introducing advanced tooling into a post-conflict Syrian enterprise
- Ongoing think-tank publication work and strategic communications consulting