Imagine starting in the vibrant markets of Egypt and Turkey, where I first delved into marketing. From elevating sales for a women’s clothing manufacturer to founding a dynamic marketing department for a film production company, I thrived on transforming ideas into tangible successes.

My path took a pivotal turn at Chemonics International in Turkey, where I immersed myself in security incident management and international development. This experience ignited my passion for navigating complex global challenges with finesse and strategic insight.

Eager to broaden my horizons, I embarked on the International Visitor Leadership Program with the U.S. State Department, gaining invaluable insights into global diplomacy and forging lasting connections.

Armed with a Master’s in digital marketing and e-commerce, I further honed my skills with certifications in Google Ads, Google Analytics, and Meta Ads Manager. These credentials have empowered me to craft data-driven marketing strategies that resonate in today’s digital landscape.

Recognized as the Best Business Plan Competition Winner by Junior Chamber International (JCI Syria), I’ve cultivated a knack for entrepreneurial innovation and strategic planning.

Today, as I contribute geopolitical analysis to esteemed publications like The Economist and Newsweek, I draw on my diverse background in marketing, international development, and digital expertise. I am committed to leveraging these experiences to drive impactful outcomes and shape a brighter future globally.

In Canada, I’ve continued to build on this foundation, leading marketing efforts for organizations like Western I.T. Group and the Old East Village BIA. I’ve spearheaded digital marketing campaigns, boosted organic search traffic, and implemented AI-driven engagement tools to achieve significant growth. My experience also extends to teaching, where I’ve empowered students with digital marketing skills at NAB College.